Industrial Alliance – Special Market Solutions Division

IA Kids Plus Campaign

Client: Industrial Alliance – Special Market Solutions

Goal: Implement efficient email marketing campaigns employing best practices; elicit high recipient response; improve customer retention and policy renewal.

Target Audience: Insurance policy holders.

Scope: Integrate due diligence in areas of spam legislation and permissions; current brand transfer to email campaigns; launch codes and templates.

Results: Response that exceeded expectations and reduced stress on call centre; effective call to action that increased online registration.