Industrial Alliance – Special Market Solutions Division
Client: Industrial Alliance – Special Market Solutions
Goal: Implement efficient email marketing campaigns employing best practices; elicit high recipient response; improve customer retention and policy renewal.
Target Audience: Insurance policy holders.
Scope: Integrate due diligence in areas of spam legislation and permissions; current brand transfer to email campaigns; launch codes and templates.
Results: Response that exceeded expectations and reduced stress on call centre; effective call to action that increased online registration.