IA Kids Plus Campaign
Goal: Implement efficient email marketing campaigns employing best practices; elicit high recipient response; improve customer retention and policy renewal.
Target Audience: Insurance policy holders.
Scope: Integrate due diligence in areas of spam legislation and permissions; current brand transfer to email campaigns; launch codes and templates.
Results: Response that exceeded expectations and reduced stress on call centre; effective call to action that increased online registration.
Atelier Pacific Architecture
Goal: Create minimalist design to highlight diverse project portfolio; implement efficient indexing feature to smoothly handle increased visitor traffic.
Target Audience: Residential / commercial developers, school districts, municipal planning consultants.
Scope: New design from the ground up; replaced cumbersome Flash interface with flexible, editable content management system.
Result: A visually appealing site that allows timely project updates with minimal effort.
Commercial Drive Productions
Goal: A succinct website to promote new independent film projects and to archive information about completed films.
Target Audience: producers, artists, actors, film buffs, film festival organizers.
Scope: Classic design and implementation; project lists and producer profiles; promotion of new projects with integrated trailers that keep viewers in CDP site; staff training on WordPress CMS.
Results: An elegant showcase with content that is easily managed by client.
Trail Bay Centre
Goal: An online directory of Trail Bay Centre spotlighting a wide variety of professional services and retail stores.
Target Audience: Local residents and visiting tourists.
Scope: Design of website, coordinating information from 60+ tenants, photography of all storefronts, and an interactive map.
Results: An easy-to-navigate guide to the shops and services of Trail Bay Centre; client maintains updates with ease.
Success: Site visitors view more than one page and often return with equal engagement, much like the shopping centre itself. Stats on events postings have shown impressive results.
Ridge Meadows Recycling Society
Goal: Improve content management capabilities for RMR staff as well as enhance service to customers seeking recycling resource information.
Target audience: Maple Ridge residents.
Scope: Convert hundreds of pages of cumbersome information to accessible, well-organized content; facilitate high-functioning internal and external operations through efficient forms.
Result: Project development led to creation of colour-coded, interactive pick-up day map, searchable by address.
Uprising Breads Bakery
Goal: Focus on the nutritional value of freshly baked bread and goodies; provide interactive map pinpointing Uprising Bread availability in neighbourhood grocery stores.
Target Audience: Health-conscience consumers in the Lower Mainland; wholesale buyers and distributors.
Scope: Complete redesign and installation of WordPress Content Management System as well as mobile theme for use with smart phones and tablets; social media integration.
Result: Increased web traffic; donation program for poverty assistance groups streamlined; social media integration expanded.