Client: Art Wolfe Inc
Goal: Combine 5 different websites into one WordPress multisite for easier usability and searchability on both the admin and user sides of the project.
Target Audience: Photography enthusiasts, photographic fine art collectors, magazine & book publishers, photography students.
Scope: Complete rebranding and revamp of all Art Wolfe web properties. All sites were made responsive from any viewport. Entire site including video was converted to HTML5 for mobile and tablet viewing. Email Marketing was combined into one service and templates were streamlined.
List of sites redesigned / rebranded:
Result: Individual session duration and new user sessions have both increased by approximately 23% in the year following launch. Email Marketing reach has increased 71% since launch. Staff time spent on managing products and marketing is streamlined and produces results.